Apparently, “Having a baby changes everything” is a service mark of Johnson & Johnson. They have an advertising campaign built around the phrase. Here’s what they say, in part, about the campaign:
When you look at the advertising, you’ll feel Johnson & Johnson understands your life has changed and we are there to enhance the bond between you and your baby.
I suppose they must be credited for being honest about how they’re trying to manipulate us. Somehow the notion of a company like Johnson & Johnson (or any company, for that matter) claiming to “understand” anything, least of all the “bond between you and your baby” seems far-fetched and, well, creepy.
Here’s a link to 1620 trademarks owned by Johnson & Johnson.
Ya but couldn't you just drink the corn starch based talcum powder?
POSTED JUN 16, 2003 AT 12:45 AST BY ALAN
My first baby is due this week, seriously, I'll let you know if it changes everything.
POSTED JUN 16, 2003 AT 18:32 AST BY Ken (ken@clicky.ca)
